Michael Seidel, The Troubadour Baker

“It was always my plan to go into business with my dad,” says Michael Seidel. After years of box office ticket sales, Michael says he “wanted the security of being in business for myself.”

Michael was thoughtful in his business approach from the very start. After finishing pastry school, he deliberately sought different kinds of roles in a number of local bakeries and restaurants to gain as broad a range of practical experience as possible. He first learned about Ventures through a booth at Renton Technical College’s annual BizFair. “From the start, everything I heard about Washington CASH matched my personal philosophies – especially the community aspect. We don’t have to be in competition with each other. We can help each other succeed.

”Michael has taken advantage of as many Ventrures resources as he can to help grow his business. After completing our initial Business Development Training, he enrolled in our 16 week Financial Management Training, applied for and received a peer loan, and seeks out one-to-one coaching on specific topics. “There’s just no other way to get stuff going,” Michael says. “You need someone to tell you what you need to know to succeed in small business. Ventures does that. And gives me reassurance I’m on the right track.

”Michael’s business model focuses on weekly CSA-style delivery boxes, specialty cake orders, and packaged foods in local specialty shops, including Ventures’ Retail Incubator in Pike Place Market. His plans for growth include increased focus on specialty cakes and expanding his products into the wholesale market.

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